Digital Marketing

Job Post:

Digital Marketing Executive / Marketing Growth Hacker

About the Job:

We are looking for Digital Marketing Expert (Business Development) to work with us, to broaden our reach and put Ideametrics in front of clients and prospects. The role for current position is detailed below: –

Qualification / Experience:

Graduation (Bachelor degree) in any stream with certified course in digital marketing.

Technical Skills Required:

  • Degree in Marketing.
  • Experience managing PPC, SEO and Affiliate programmes.
  • Strong understanding of current online/offline marketing concepts, strategies and best practices.
  • Experience in ecommerce, SEO, SMO, PPC, Social Media, Mobile Marketing, Email Marketing, Google Adwords, Web Analytics and Graphic Designing.
  • Previous experience in a similar digital marketing and business development role.

  • Roles / Responsibilities:

  • Primarily will be responsible for business development / acquisition of new clients using digital marketing, media spend, brand building and any other related vertical & also nurturing existing client relationships by maintaining a consultative selling approach for further business opportunities.
  • Use various channels email, online media, digital marketing to generate fresh leads for business.
  • Plan and execute Web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Develop, execute, monitor and manage all aspects of paid performance marketing channels (SEM, Display, Affiliate, Email, Social, etc.) including the development of test plans, creative development, vendor management and campaign execution and analysis.
  • Design, build, and maintain our social media presence on Facebook, Twitter, Instagram, Pinterest, Youtube and other social media platforms.
  • Creating Social Media marketing strategies to create a brand name and raise awareness.
  • Identify trends and insights, and optimize spend and performance based on the insights. Also, track the conversions and improving the percentages and numbers.
  • Manage content for Social Media platforms, Website, Blogs and ad copies.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Brainstorm new and creative growth strategies.
  • Collaborate with internal teams to create landing pages and optimize user experience and give suggestions on user experience on the company’s website/ App (Includes design, content and usability).
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Collaborate with vendor partners.
  • Increase the lifetime value of users through execution of a new Digital Communications Strategy using e-mail marketing, push notifications and in-app messaging.
  • Creating strategies to increase online traffic (revenue) to the organization’s website/ App.
  • Collecting and evaluating customer feedback data.
  • Evaluating competitors Digital Marketing strategies and creating plans to overtake them.
  • Evaluating customer research, market conditions and competitor data.
  • To carry out market research and surveys to assess demand, brand positioning and awareness.
  • Planning, Budgeting & ROI Forecasting across Digital platforms.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

  • Why Ideametrics:

  • Get to work with best minds for problem-solving.
  • A fast-growing organization with real world problems to tackle.
  • Work for own products and be part of something exciting. Provides a platform to propose hypothesis -> check hypothesis during implementation -> refine.
  • Ability to learn what works and what doesn’t, focus energy on what works and perfect the same.
  • The right candidate can look for bright future @ Ideametrics to grow with the organization.

  • Salary:

    As per company policy.

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